11 October 2025 (Saturday)
12 October 2025 (Sunday)
SPICE ARENA, PENANG, MALAYSIA
HERTRADE EXPO is proudly organized by the Penang Elite Womenpreneurs Association (PEWA) — a non-profit community established in 2023 with a mission to support and empower women entrepreneurs.
PEWA brings together a dynamic network of women from diverse industries, providing a platform for business networking, brand exposure, and sustainable growth. We believe in the power of collaboration and community to drive meaningful change.
HERTRADE EXPO is one of our signature initiatives — a celebration of women-led innovation and enterprise. Through this event, we aim to uplift local brands, foster new partnerships, and create opportunities that reach beyond Penang to inspire entrepreneurs across Malaysia.
If this is your first time hearing about PEWA — welcome! We’re glad you’re here.
创业激情
Passion
女性赋权
Empowerment
财富创造
Wealth creation
雄心壮志
Ambition
Showcase your brand to a supportive audience that values female-led innovation. Whether you’re a new startup or a growing business, this is your chance to get noticed and grow your exposure.
Meet inspiring women entrepreneurs, industry experts, and like-minded collaborators. Build meaningful relationships that can lead to partnerships, mentorships, and future growth.
Enjoy event-only discounts, curated gift sets, giveaways, and brand launches. It’s more than just a visit — it’s a rewarding experience filled with surprises and useful takeaways.
Join insightful talks and discover new trends, products, and stories from women shaping the future. Leave with new motivation, business ideas, and a stronger belief in your own journey.
Explore a bustling exhibition floor featuring over 100 women-led businesses, each showcasing innovation and excellence. Gain wisdom from renowned keynote speakers, witness the artistry at the Asian International Beauty & Hairdressing Competition, and celebrate outstanding achievements at the prestigious Business Awards. Every element is designed to inspire, connect, and elevate.
Setia SPICE Convention Centre,
No. 108C, Jalan Tun Dr. Awang, 11900 Penang, Malaysia
🗓️ 11 Oct (Saturday) – 12 Oct (Sunday) 2025
🕙 Time: 10:00 AM – 7:00 PM (Both days)
HERTRADE Expo is a platform dedicated to empowering women entrepreneurs by showcasing their products, services, and innovations. It serves as a space for networking, learning, and business growth.
The expo is open to the general public. Whether you’re an entrepreneur, investor, sourcing agents, buyer, student or supporter of women-led businesses, you’re welcome to join us. Registration is required prior to entry. [Register as Visitor]
Admission is free for all registered visitors.
Please refer to our Agenda page for the latest date, time, and venue updates.
Visit the Exhibitor Registration page on our website and submit your application. We welcome women entrepreneurs and businesses that support women’s advancement. [Register as Exhibitor]